Finally, Friday – June 5, 2009
A weekly report from Gary Gardiner

This Photo Has Nine Lives

Interior with multiple flashesThe request was simple. The execution slightly complex. The results certainly worth the effort.

The client, a furniture store, wanted several strong images to showcase how its furniture looked in a home instead of the cyclorama white wall in a studio.

The chosen home’s original furnishings were replaced with a selection of pieces that complemented each other and the home’s color scheme.

There were only a few restrictions, all centered on budget and time. The budget was fixed and too small for a full complement of focused strobes with grids, snoots, and shaping tools to light the room in one gigantic explosion of light. And, the furniture had to be removed by the end of the day so the family could return home to its normal routine.

The only choice was Strobist glory.

This photo combines nine separate images lit with one SB800 using a either a Honl snoot, an Ezy-Box, a straight strobe or a single bare tube. All but one of the frames were shot using strobe on a stick with Nikon D300 CLS lighting. The assistant, who earlier hauled in all the furniture, balanced atop a step ladder, leaned over the second floor balcony railing or stood an arm’s length away holding the strobe on a stick.

The doorway at left was covered with a Photoflex translucent panel to soften the light entering the room.

Although it isn’t perfect, it met the client’s need for budget and speed. And, I learned a little more about Nikon CLS, Photoshop layering, RAW conversions, and how lighting can effect the mood of a room.

A larger version is at the bottom of this post.

One Man’s Decision

man stops column of tanks leavuing tiananmen squareI have a print of Jeff Widener’s iconic photo of an unknown Chinese man carrying shopping bags stopping the advance of a column of tanks as the military completed its crushing of pro-democracy rallies in Tiananmen Square. My grandchildren do not understand its importance or the signficance of one man’s decision to calmly place himself in harm’s way at the head of a rumbling column of steel. There was little the world could do as it watched Communist China’s bloody ending of student and dissident attempts at freedom and a lone man’s decision to defy his country’s military power being used against its own people. [ New York Times ]

$0 Down, 71% More

“The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because the job requires hourly adjustments in strategy based on numbers.” [ New York Times ]

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This communication is from Gary Gardiner of Gardiner NewMedia. It’s a freebie. Enjoy it but remember where it came from. Gary wants to be your friend.

(Published Friday, June 5, 2009)

Friday June 05th 2009, 11:17 am | Filed under: Finally Friday


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