Finally Friday – June 12, 2009

A weekly report from Gary Gardiner  

Becoming A Creative Expert

"I see only one move ahead"

open pink pencil box with colored pencils and pensSeveral discussions took place this week between myself and a few friends. Not all were professional photographers. Nor were they artists or designers. All called themselves photographers because they owned digital SLRs and had sold some of their photos which they thought placed them among those of us who make our livings from photography. Scientific America, in a 2006 article, used a California State University, Fullerton professor’s anthropological study of chess to help explain how experts are created.

Chess has its own criteria for determining a player’s placement in the hierarchy of experts. A major factor in the rating system is assessing expertise on performance rather than reputation. The results are remarkably accurate according to the magazine with winners easily predetermined by comparing their rating scores. However, one player’s progress to a higher rating came from stronger structural knowledge of the game and less analysis of each possible move.

Owning a digital SLR instead of a film camera automatically removes barriers that prevented most people from acquiring more knowledge about photographic craft. Instant results viewable on a small LCD screen instead of waiting for processed slide film can accelerate the learning curve making it easier to gain the structural knowledge necessary for creative success. Failure becomes immediately measurable and correctable without additional monetary cost. On-screen analysis of technique and results quickly advances the body of skills necessary to advance to a better understanding of the craft. It doesn’t guarantee success, just more knowledge.

open pink pencil box with colored pencils and pensMoore’s Law that computer power doubling every 18 months has proven quite accurate. Especially when each successive high-end computer-driven digital camera has faster processors, more memory, better ergonomics, and greater resolution. Just as stronger, faster, and cheaper computers has rapidly changed how society communicates, works, and learns, digital camera advancements will continue to make it easier for people to become photographers.

Precocity among this new group of "creatives" undercuts the value of photographic masters who’ve accumulated much greater structural knowledge of the skills and techniques required for creative and business success. Owning and using the greatest in technology doesn’t make one an expert or allow them to excel at the craft. My #2 pencil, among the lowest example of technological achievements, is nothing more than wood and charcoal in my hands. In the hands of David Meyer, an artist friend, it is a tool for artistic success.

Herbert A. Simon’s psychological law that it takes ten years of study to become expert in a field strengthens the argument. Studies of Mozart’s designation as a child prodigy indicate that his earliest works were heavily corrected by his father, himself a composer, and that even his earliest serious works were derivative, not original.

Determining success may be measured by a variety of factors from financial to artistic. For professional photographers, that measure has become financial as advanced amateurs and semi-pros gather extended knowledge and experience.

The challenge for pro photographers becomes how to separate themselves from this new group of talented, expressive, creative people who are quickly accumulating the skills to challenge our business.

"Without a demonstrably immense superiority in skill over the novice, there can be no true experts, only laypeople with imposing credentials. Such, alas, are all too common." – Scientific America

Read More at Scientific America

Photo News

10 Ways to Fight for Your Digital Rights as a Photographer

June 1st New Yorker Cover Drawn Entirely on the iPhone

 

Twitter News & Tweets

Ton of Twitter Video Sources

The Social Media Use of Obama and McCain

Dell Says It Has Earned $3 Million From Twitter – Bits Blog – NYTimes.com

Army Orders End to Ban on Facebook, Twitter

8 Reasons Why Personal Historians Should Use Twitter

 

Facebook News

The Social Revolution: Myspace Vs. Facebook

Coming Soon: Facebook Usernames

A New Hope for Smartphones

 

More Creativity Readings

Photographing The Mundane

Creativity: Flow and the Psychology of Discovery and Invention

The Friday Photo
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Where to find me

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This communication is from Gary Gardiner of Gardiner NewMedia. It’s a freebie. Enjoy it but remember where it came from. Gary wants to be your friend.

(Published Friday, June 12, 2009)

Friday June 12th 2009, 11:49 am | Filed under: Finally, Finally Friday



Finally, Friday – June 5, 2009
A weekly report from Gary Gardiner

This Photo Has Nine Lives

Interior with multiple flashesThe request was simple. The execution slightly complex. The results certainly worth the effort.

The client, a furniture store, wanted several strong images to showcase how its furniture looked in a home instead of the cyclorama white wall in a studio.

The chosen home’s original furnishings were replaced with a selection of pieces that complemented each other and the home’s color scheme.

There were only a few restrictions, all centered on budget and time. The budget was fixed and too small for a full complement of focused strobes with grids, snoots, and shaping tools to light the room in one gigantic explosion of light. And, the furniture had to be removed by the end of the day so the family could return home to its normal routine.

The only choice was Strobist glory.

This photo combines nine separate images lit with one SB800 using a either a Honl snoot, an Ezy-Box, a straight strobe or a single bare tube. All but one of the frames were shot using strobe on a stick with Nikon D300 CLS lighting. The assistant, who earlier hauled in all the furniture, balanced atop a step ladder, leaned over the second floor balcony railing or stood an arm’s length away holding the strobe on a stick.

The doorway at left was covered with a Photoflex translucent panel to soften the light entering the room.

Although it isn’t perfect, it met the client’s need for budget and speed. And, I learned a little more about Nikon CLS, Photoshop layering, RAW conversions, and how lighting can effect the mood of a room.

A larger version is at the bottom of this post.

One Man’s Decision

man stops column of tanks leavuing tiananmen squareI have a print of Jeff Widener’s iconic photo of an unknown Chinese man carrying shopping bags stopping the advance of a column of tanks as the military completed its crushing of pro-democracy rallies in Tiananmen Square. My grandchildren do not understand its importance or the signficance of one man’s decision to calmly place himself in harm’s way at the head of a rumbling column of steel. There was little the world could do as it watched Communist China’s bloody ending of student and dissident attempts at freedom and a lone man’s decision to defy his country’s military power being used against its own people. [ New York Times ]

$0 Down, 71% More

“The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because the job requires hourly adjustments in strategy based on numbers.” [ New York Times ]

Photo News

Sebastião Salgado Needs Money

Newspaper to Rely on Volunteer Photographers for a Month

A Brief History of Naked People Covered in Writing

Video: News Photographer Fail

Twitter News & Tweets

La Russa’s Twitter Suit Brings Impersonation Policy To Light

How Twitter’s Top 10 Most-Followed Users Handle their Followers

5 Unique Stories of Social Media Saving the Day

Facebook News

The Social Revolution: Myspace Vs. Facebook – Associated Content

WCBS NEWSRADIO 880 – EMT Charged for Posting Murder Scene Picture on Facebook

Americans spending more time on social networks: study

American Chronicle | FaceBook Hack Reveals Trend in Targeting Social Networks

Is your firm being heard on the grapevine?

Viral Videos

Air New Zealand takes on SI

Carousel

Chanel No. 5

The Friday Photo
photoblo.gs

Where to find me

Twitter

Facebook

LinkedIn

Plaxo

This communication is from Gary Gardiner of Gardiner NewMedia. It’s a freebie. Enjoy it but remember where it came from. Gary wants to be your friend.

(Published Friday, June 5, 2009)

Friday June 05th 2009, 11:17 am | Filed under: Finally Friday



Finally Friday
A weekly report from Gary Gardiner of Gardiner NewMedia

An Emotional Memorial Week

Two Minute Trip through The Emotions Of Life TV

bee.tv anthem advertisementThe script for bee.tv’s Anthem takes you across streets and sidewalks, phone booths, bedrooms, playgrounds, garages and roof tops, casting a watchful gaze over some of life’s most powerful and poignant moments. From lawbreaking to love making, the spot highlights the depth of experience available through Bee.tv’s personalised content platforms, deftly delivered with a usual light touch and painterly eye for detail. [ Hot Shots ]

Pepsi Wants You Advertising

Pepsi has a special deal for out of work journalists with an “open newsroom” experiment to widen its brand through increase social media participation. Offering a $750 stipend, the program is open to journalists, students, social media gadflies and anyone with a hankering to report using social media tools. PepsiCo has made a concerted push to align itself with social media. It was among the top sponsors at South by Southwest, a social media Woodstock held in April. Its efforts there included a Twitter visualizer that tracked sentiment from the event and a podcast area. It also hosted a “PepTrends” event, in which it moderated a conversation over Twitter about global trends. [ AdWeek ]

In Defense of Copyright Creativity

bee.tv anthem advertisement“The genius of the framers in making this provision is that it allows for infinite adjustment. Congress is free to extend at will the term of copyright. It last did so in 1998, and should do so again, as far as it can throw. Would it not be just and fair for those who try to extract a living from the uncertain arts of writing and composing to be freed from a form of confiscation not visited upon anyone else? The answer is obvious, and transcends even justice. No good case exists for the inequality of real and intellectual property, because no good case can exist for treating with special disfavor the work of the spirit and the mind. [ Lessig ]

Google to Newspapers: “Block us” Media

bee.tv anthem advertisementWell fine, if publishers don’t want their content crawled, they can easily tag their content with a “Robot” which blocks Google’s spiders from crawling and indexing their pages, says Google spokesman Gabriel Stricker in this interview. [ Beet.tv ]

Ten Ways to Stand Out At An Event Networking

1. Be sexier. Read the rest at your peril. [ Chris Brogan ]

This Week In Newspapers

Washington governor approves newspaper tax cuts [ Seattle Times ]

A Case for a “King of News”? [ Rosenblum.tv ]

Should Washington Bail Out Newspapers? [ Reason.tv ]

A Documentary on the Death of Newspapers [ Rosenblum.tv ]

Photo News

New York Times starts Photo Blog

Mental illness in America’s prisons

Tim Hetherington interview

Low Res fine art

352x

American Photography Winners

Shepard Fairey ripoff, again?

More Shepard Fairey

Twitter News & Tweets

Venti to go for Starbucks

Twitter to do business apps

Best ways to use Twitter

Twitter Advertising?

NASA Tweets not so fast

Twitter continues usage climb

Facebook News

OpenID Logins

American Idol Passion

No IPO

Google replaced by social media?

The Pope’s Facebook app

Viral Videos

At the polling station

Kobe and Lebron

HD camera trick

HD camera trick revealed

Oxygen

The Friday Photo
photoblo.gs

Where to find me

Twitter

Facebook

LinkedIn

Plaxo

This communication is from Gary Gardiner of Gardiner NewMedia. It’s a freebie. Enjoy it but remember where it came from. Gary wants to be your friend.

(Published Friday, May 22, 2009)

Friday May 22nd 2009, 4:38 am | Filed under: Finally, Finally Friday